The Latin American Excellence Awards honour outstanding performance in a wide range of categories. With in-depth categories which cover everything from internal communications to public relations, as well as a wide scope of industries from all across Latin America, the Awards explore the full range of the profession, and provide a comprehensive look at the most exceptional examples of communications. This year, we are also honouring eight categories in the field of human resources.
Campaigns embody the essence of strategy in pushing a product, promoting a company or bringing a public figure to prominence in the public consciousness. Presenting a core idea through various approaches and angles, the execution of a well thought-out campaign brings the message home and allows its audience to identify with the subject.
Deriving from the Latin ‘agentia’, which means ‘doing’, agencies strive in just such a direction. Through their expertise in a variety of communication issues, the winners of this category excel and take hold of a brief and running with it, delivering results and displaying imagination.
Behind every successful body of work is an outstanding individual meeting the demands of the PR sector. The category “PR Professional of the Year” will honour the professional who has worked attentively to develop the role of public relations within the field, or proven a strong commitment to ensuring that the organisation embraces its strong points.
The transport and logistics industry has propelled itself into a position as an essential part of most individuals’ everyday lives. Efficient and reliable public transport is, of course, a necessity for everyone, regardless of what form it takes. This category rewards the cream of communications from the transport and logistics industries.
Few sectors have seen as much debate as the energy sector in recent years. Climate change is on everybody’s agenda and poses a significant challenge for the energy sector. How has the industry dealt with the fundamental changes in its PR activities? The greatest communications campaigns or projects from the energy industry will be recognised in this category.
From something as fundamental as teaching a child how to read, to the ambition of sending humans to far-off planets, technology drives our lives. However, the act of explaining and promoting the advantages of new technologies has to content with challenges such as general lack of knowledge, ‘news fatigue’ and overcrowded markets. The best campaigns and projects in relation to technology and consumer electronics organisations will be rewarded in this category.
Whatever your circumstances may be, success is of little use without good health. When you do not have it, even the greatest things in life tend to appear merely mundane by comparison. The health industry is literally of vital importance, then, to society. The best campaigns and projects initiated by health organisations will be rewarded in this category.
Not just there to chase away boredom, entertainment allows us to live out our fantasies as well as to relieve a little stress along the way. Through various aspects of entertainment, we can engage with the cultural practices of a variety of other nations, too. The best campaigns or projects initiated by entertainment and culture organisations will be rewarded in this category.
Whether preparing us for life outside of academia, or informing us how the world around us works, the impact of education and the discoveries of science have a major impact on how we view and relate to the world. This category rewards the cream of communications from the science and education industries.
Necessities of life, both food and drink play an important role in our lives, as of course without one or the other, it would be impossible to survive. Though one of the most basic human needs, nourishment is also enjoyable in itself and offers a wide variety for every consumer to choose from. The best campaigns or projects initiated in the field of food and beverage will be rewarded in this category.
Political institutions, ministries and parties are entrusted to carry out the will of the people and work towards the good of society as a whole. Their ability to be in tune with society’s needs and connect with the populace is what gets them in office in the first place – and keeps them there in the long run. The best campaigns or projects initiated by political parties and governmental agencies will be rewarded in this category.
NGOs and associations have the challenging task of combining the interests of various stakeholders and communicating them to their varied partners whilst retaining their independence from governments. They are in unique positions and their communications strategies are affected by a unique set of restrictions and rules. This category rewards the best of communications from non-governmental organisations and associations.
A coordinated and diversified use of communications channels creates a robust and often more direct relationship with stakeholders. Both offline (e.g. print ads, events, sponsorships) and online tools (e.g. webpages, video clips, emails, images) can be used for a coherent and cohesive ways of communicating with different segments of the public. The category “Multi-Channel Communications” will be given to a campaign or a project that uses its tools in an orchestrated manner.
Communicating within your organisation is as important, if not more so, than communicating externally. Keeping a workforce informed and motivated is essential in all organisations that wish to surpass their goals.
In an era of information overflow, it has become vital for brands to engage stakeholders through honest and authentic “stories” and thus secure their attention in a unique way. This category recognises campaigns or projects that use storytelling as an empowerment marketing tool.
In order to build and deepen the consumers’ relationship with a brand, smart and innovative campaigns are needed. That’s why this category celebrates new strategies that go beyond the well-trodden paths and explore new territory.
With the release of a new product, every company hopes that it will be well received and surpass expectations. A smooth and targeted product launch is critical to its success, but creating such a scenario requires not only a great product but great minds behind its introduction to the market.
Presently, highly elaborate programmes engage in environmental or social concerns all over the world. The code of ethics and standards corporations undertake to better themselves raises the bar not only for the benefit of the organisation, but also for the betterment of the community. Communicating activities to the public is a crucial element in the success of CR campaigns or projects.
Pulling off a successful event allows the reputation of an organisation to live up to its hype, or to gain further esteem. Connecting the dots to make this happen requires the utmost in planning and quality decision-making skills.
Successfully reaching out and appealing to the appropriate individuals for the good of your organisation and its interests is a delicate process. Lobbying requires tact, patience, perseverance and a clever approach, especially when economics and politics are intertwined.
Special and innovative approaches within the restricted yet complex field of annual and CSR reports are a rare find. Creating the right blend of creativity, honesty and optimism is the key to communicating information in any report. The winner in this category has a credible, comprehensive and innovative communications approach which places a clear emphasis on stakeholder and target group communication and identifies appropriate evaluation measures.
There are millions of designs and user-interfaces for websites, but some are notably more effective than others. Through aesthetic originality, functionality and user-friendliness, a successful website can often be key to boosting the success of a company or organisation.
Professional recruiting campaigns are usually a combination of different instruments such as advertising, events, videos etc. The Jury is looking for a campaign that genuinely stands out and interacts in a unique way with candidates. The Award in this category will honour a creative, “out of the box” hiring campaign that has improved retention through unique and innovative ideas.
This category honours outstanding work in the following countries: Belize, Costa Rica, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama
This category honours outstanding work in the following countries: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela