Our esteemed communications specialists have been carefully selected as Jury members for the Latin American Excellence Awards to ensure a fair and balanced evaluation of all applications. The Jury members’ range of expertise covers a wide scope, from the perspective of both in-house and agency communication departments. During an online voting session, the Jury decides which entries are shortlisted, and who the recipients of the Excellence Awards are. The Jury evaluates the innovation, implementation, strategy and impact of the projects submitted, to reward the best in PR communications.
Lorena Carreno Diaz
Maitena de Amorrortu
Marcus de Barros Pinto
Alejandra Cecilia Fehrmann
Understanding the shift in marketing and communications in an omnichannel world, she became the first digital strategist for Kimberly-Clark in Latin America, going on to head digital strategy, brand public relations, and corporate social responsibility for the Baby and Child Care (Huggies) priority business. Transitioning to Corporate Communications and heading the function for Latin America, she brought omnichannel thinking to reputation management and built novel frameworks to drive a transformation in the discipline. Her frameworks were adopted as the global standard at Kimberly-Clark, and she additionally received 12 international recognitions along the way, including PR Professional of the Year at the Excellence Awards. Anabell resides in Atlanta and is currently researching applications of Design Thinking for communications to enhance employee experience, drive "Future of Work", and business performance.