1. Campaign of the Year

Airbnb
Airbnb Stay with El chavo del 8
JeffreyGroup

Airbnb has created experiences across the world under the night @ concept, which means that any person can stay in an unconventional place. In Mexico, we appealed to an emotional touchpoint among Mexicans of all ages, allowing them to spend the night with one of of the most iconic Mexican pop culture characters, El Chavo del 8, in his famous neighborhood.

IBM
IBM Cognitive Era. A new Era of Technology. A new Era of Business. A new Era of Thinking.

IBM Cognitive Era generates a new definition of business and technology models. It introduces in the LA market a new concept in computing in the landmark of the artificial intelligence (AI) advent by redefining progress and improving how people live and make decisions through data.

RAPPI
RAPPI
FTI Consulting

The main objetive of this project was to positioning RAPPI as the prefered platform, recognized as a Convenience One Stop Shop in Colombia and México.
Rappi is a fascinating startup for its ability to selectively borrow from existing on-demand models in the US and Asia to create a startup that has serious advantages over its American counterparts, including profitability on every delivery.

2. Agency of the Year

LLORENTE & CUENCA
LLORENTE & CUENCA. The (R)evolution of Communications

LLORENTE & CUENCA is the leading Reputation Management, Communications and Public Affairs consulting firm in Latin America, Spain and Portugal. We have 23 partners, as well as almost 500 professionals, who provide strategic consulting services to companies in all industries. In 2016, we were ranked 53rd (in terms of revenue) in the Global Agency Ranking published by PRWeek’s Global Agency Business Report. We operate in 13 countries through 18 owned offices.

ATREVIA
ATREVIA, the global Communications Consultant with Latin Spirit, No.1 in Spain

ATREVIA is the global communications consultant with Latin spirit, no.1 in Spain. It has more than 25 years of experience and presence in 14 countries operating in five continents. It is composed of a multidisciplinary team of 320 professionals convinced that communication has the power to change realities. ATREVIA strives for investigation and knowledge development as entrepreneurial and social transformers. That is why it has become a leader in this sector.

PORTER NOVELLI
Transformation

Porter Novelli transforms the opinions, beliefs and behaviors of those who matter most to our clients. We use a consistent and systematic approach that pairs a deep, data-driven understanding of what makes people think and act the way they do with sophisticated metrics that enable us to identify, monitor, manage and engage the most influential audiences.

3. PR Professional of the Year

Kimberly-Clark Latin American Operations
Anabell Iglesias. Communications Excellence for Business Value: Setting up the Corporate Communications function at Kimberly-Clark Latin America

Communications excellence begins with adding value to the business. To do so, communications standards, processes, and teams need to be poised and ready to deliver. Our team is new, with 2 years and 6 months under its belt. The past year has seen us introducing world-class processes in internal comms, creating a sense of team, aligning for a single-minded view, as well as bringing on and promoting talent. And what we’ve done has been become the global standard for our company starting in 2017.

Edelman Significa
PR Professional Yacoff Sarkovas - A PR Visionary

Yacoff Sarkovas has reframed what a PR firm is in Brazil. As a visionary, he created a new agency model with a multidisciplinary team to respond to today’s business landscape – which requires a new way forward, one that turns the traditional communications and marketing paradigm on its head. By the means of lectures, articles, interviews, relationship with the academy and a seat on the board of Brazil’s PR Association, he influences the market with this contemporary vision.

Extend Comunicaciones
Crisis Management: Solidity, Accountability & Transparency

An adequate crisis management is based in having always an ethical perspective, concealing the ability to make values prevail, keep silent if required & defending issues with vehemence, but always in a truth frame regarding media & stakeholders. Our commitment is having a proactive & transparent approach on crisis scenarios. At the same time, this effort should have the ability of creating synergies teams with external actors involved in crisis management for efficient & responsible results.

4. Travel & Transport

Scania Latin America
Inovathon Scania Logistics Challenge 2016
S/A LLORENTE & CUENCA

For the purpose of engaging its employees, strengthening its relations, and attracting new talent, Scania Latin America organized the Inovathon Logistics Challenge in São Bernardo do Campo. It offered an opportunity for university students to boost their careers, by creating a project for solving real company logistics problems, as well as an opportunity to visit Scania’s headquarters in Södertälj

Copa Airlines
#Conectados
Hill + Knowlton Strategies

After an arduous planning process – with a scope comprised of PR, media relations, public affairs, internal and client communications – Copa Airlines announced its direct nonstop flight between the Hub of the Americas at Tocumen Airport in Panama City and Rosario, Argentina. It was a milestone sought after for many years. Finally, Copa´s third destination in Argentina became a realit

Hyundai Motor Mexico
Making More with Less
Ogilvy

Hyundai needed to grow in Mexico even though other companies entered to the market aggressively. Hyundai’s PR budget is just a fraction vs competitors budget (Nissan, Kia & Ford). A segmented strong PR plan was held to make more with less, leveraging on top influencers of different categories (lifestyle, sports, automotive, business, etc..) to win at the right place, with the right messages.

5. Energy

Alterpraxis
Ramones Social Investment Strategy

Ramones Phase II Pipeline, billed as Mexico’s most important energy infrastructure projects in the last three decades, took a major decision by complying with the most demanding global sustainability standards. The Ramones Social Investment Strategy, by Alterpraxis, set up a milestone within the CSR policies, implementing tailored initiatives oriented to impulse communities’ well-being

EDP Brasil
EDP Live Bands Brasil 2016
S/A LLORENTE & CUENCA

EDP Live Bands Brasil was a music contest held by energy company EDP for the first time in 2016. With a long span of time between its launching and its end, the competition had to stay relevant to the media during the 5 months of its execution and attract participants from different regions and states. That is why, to promote it, S/A LLORENTE & CUENCA designed a unique communication strategy.

Pan American Energy
Petroleum Day
Llorente y Cuenca

The history of petroleum in Argentina began when the first oil field was discovered in Comodoro Rivadavia on December 13, 1907. In 2016, PAE decided to chronicle the activity of the industry through its protagonists with a focus on three areas: the economy, society and the environment. Positive conversations were started on social media, where communities that are key for the company converged.

6. Technology & Consumer Electronics

Microsoft Brazil
Leading Innovation in Education and Entrepreneurism
Máquina Cohn & Wolfe

With the Entrepreneurial Journey PR strategy, Microsoft Brazil was able to tell a coherent story, gathering all its educational and entrepreneurial programs in one speech. The program drew interest to the initiatives, built reputation, created proximity with innovation hubs and startups, reinforcing Microsoft’s commitment to support the development of the country, creating opportunities for youth.

LG
LG TWINWash Laundry Tips
Ogilvy Public Relations

We identified the need to solve problems consumers face when using laundry machines. So a strong PR & Influencers project was planned by OPR for LG HQ in Korea creating useful & memorable content highlighting LG TWINWash benefits and features in Mexico. Project was held in stages, and as results were achieved, HQ decided to extend the project to Colombia, Chile and Panama, coordinated by OPR Mex.

Microsoft Latin America
Digital Nomadism Campaign
Porter Novelli

We developed the Digital Nomadism Campaign, targeted both for consumer and business audiences, focused on driving the adoption of this new culture, which we want people to see as the rule and not the exception, as a workplace standard that not only allows people to organize better and keep a better balance between their personal and professional lives, but also brings benefits to the companies.

7. Health

Bristol-Myers Squibb
Breathe August
Ogilvy PR

Bristol-Myers Squibb has approved an innovative treatment to combat lung cancer in Brazil. The challenge was to draw attention of the population to the disease and the importance of people to talk to your doctor about lung cancer. The date of August 1, World Day of Lung Cancer, was chosen as the kick off. The Institute Side By Side and Oncoguia NGO were invited to work in partnership

IBM
Cognitive Healthcare | Establishing IBM's footprint through undisputed leadership

-Position IBM as undisputed leader in the development of AI-based solutions for healthcare in the region, through traditional & social media outlets
-Educate and media & influencers on Watson Health and its benefits for the industry:
• Differentiate IBM from competitors
• Showcase Watson’s potential for doctors, public and private healthcare orgs, patients and the entire healthcare ecosystem

Instituto de Nutrición y Salud Kellogg's
Kellogg’s Nutrition & Health Institute: Chrononutrition
Porter Novelli

Kellogg’s Nutrition & Health Institute (INSK) celebrated its 10th anniversary in 2016, bringing new information to the community of nutritionists in Mexico and Colombia. Chrononutrition was the topic selected to help raise awareness regarding the importance of not only healthy eating but also the importance of eating in accordance with the Circadian Timing System.

8. Lifestyle & Culture

Sonae Sierra Brasil SA
Promotional Calendar 2016
Edelman Significa

Build the brand through the strengthening of relationships with consumers, positioning
the Mall/Shopping Center as a space increasingly connected with the dynamics of the neighborhood, capable of providing unique experiences for its public (local approach).

Bavaria (now ABInBev and SAB Miller)
Tribunas Aguila
Edelman

Tribunas Aguila was created to live the soccer party experience as if your team played as local (when actually playing as visitor). Our task: to make it visible and desired. We designed an influencer strategy and allowed them to co-create content with the brand in key moments. In less than 2 months we reached 7 M people in a country of 23 M active active users in Facebook and 32+ M in impressions.

Fernando Casesempere
A Successful Path
Extend Comunicaciones

The challenge was positioning worldwide recognized Chilean sculptor Fernando Casasempere in local scenario,after 20 years of absence.Media strategy supported on trajectory & talent, amplified and engage target audiences and increase expectation in his work: unanimous applause of art critics & public; high & quality exposure in media; most visited cultural exposition on the first half 2016 in Chile

9. Science & Education

Siemens
Formare School

Formare School offers courses for low-income youngsters, with certification in production assistant. The classes are given by Siemens’ employees as volunteers, developing the community youth to labor market, connecting the lack of skilled labor at Siemens with the social inclusion of youth in social vulnerability through work at this company.

Rio 2016 Olympic and Paralympic Games Committee
Transforma Rio 2016: How Communication helps to build Olympic Legacy
Approach Comunicação

The communication project developed for “Transforma” – education program created by Rio 2016 Olympic and Paralympic Games Committee – aimed to increase awareness and further the benefits of the program, which allowed schools all over the country to include new sports activities in their curricula and promote the Olympic Spirit values, contributing to make the Olympic Legacy a reality.

University of Technology and Engineering (UTEC)
Plantalámpara Campaign
LLORENTE & CUENCA

UTEC is a university that specializes in the field of Engineering. Its academic admissions campaign was based on “Plantalámpara”, a social impact solution created by students and professors to address an issue: a lack of electrical power in rural jungle areas.

10. Food & Beverage

PepsiCo
Doritos Rainbow
Edelman Mexico

To launch a successful inclusive social campaign with limited budget, protecting the brand and company from possible detractors, while encouraging people to speak out and show their support by buying the product. The idea was to get people to join the cause and support the product manifesto, through digital and PR efforts.

Tequila Patrón
We just perfected Tequila
JeffreyGroup

We faced the challenge of becoming prophets seeking recognition in our own land, while dealing with the need to erase the “gringo tequila” stigma and persuading customers of our quality and authenticity. We had very little time to earn Patrón’s recognition as the creator of the ultra-premium tequila category and to reach the brand’s new global claim: we didn’t invent tequila, we just perfected it

Unión de Cervecerías Peruanas Backus y Johnston S.A.A., AB Inbev
The flavor that unites neighborhoods with the Grau mural
LLORENTE & CUENCA

Cerveza Cristal, Peru’s beer, symbolizes united neighborhoods and it is present at the celebrations of consumers. To highlight this connection, the “Tenemos Barrio. Tenemos Cristal” (We have a neighborhood. We have Cristal) brand strategy executed the “Grau Mural” campaign to showcase the “neighborhood” feeling through urban art.

11. Government Agencies & Parties

Oficina Nacional de Emergencia del Ministerio del Interior, Onemi
Onemi, A Reputational Challenge
Extend Comunicaciones

Chile is constantly hit by earthquakes,tsunamis,floods:alertness & coordination capabilities of National Emergency Office is vital & strategic.Due previous role in catastrophes its management was questioned with legal and political accusations.The challenge:reposition ONEMI, highlight as reliable & proactive institution,focused on prevent & educate against disasters and ally in emergency scenarios

Desenvolve SP – Agência de Desenvolvimento Paulista
Movimento pela Inovação, Incentivando a Inovação nas Pequenas e Médias Empresas
S/A LLORENTE & CUENCA

The Desenvolve SP is an agency of the State Government of São Paulo that finances the development of small companies. The Movimento pela Inovação is an project of LL&C with the purpose of forming a network for innovation. The project is an effort of between institutional agencies to foster innovation with the objective of transforming innovative projects into successful businesses.

Rio Olympic Games 2016
Embratur conquers tourists for Brazil
Máquina Cohn & Wolfe

The 2016 Olympic Games was an opportunity for Embratur to reinforce Brazil as a touristic destination, improving the general public’s confidence in Embratur’s institutional brand and highlighting the importance of the work carried out by the Institute for the economic and social development of Brazil. The communication plan was able to explore positively the competition.

12. Non-Governmental Organisations & Associations

Mercy for Animals
Mercy for Animals Investigation
Another Company México

We launched a campaign to shine a powerful light on the processes of slaughterhouses by making the information viral across traditional and social media to inform the public of the mistreatment of animals, and invite them to sign a petition forcing the government to make these atrocities a crime.
It unleashed a global scandal.
The goal was to reach 50,000; we achieved more than 240,000.

Brazilian Association of Public Policy and Management Officers - ANESP
Policy Leaders in Focus

ANESP represents 861 Brazilian federal officials belonging to the career of Public Policy and Management Officer. These civil servants occupy some of the most important positions in government, and yet they and their Association were little known. To change this, ANESP has invested in a low-cost and high-impact digital communications project that involves various initiatives.

UNICEF
UNICEF Helps Brazil Battle Zika
JeffreyGroup

Guaranteeing children and adolescents’ rights to health is one of UNICEF’s main missions. Therefore, when an increase in the prevalence of infants born with microcephaly associated with the Zika virus caught the attention of the Brazilian health system, UNICEF quickly started to articulate how to successfully support the government.

13. Multi-Channel Communications

Arcos Dorados
Open Doors Program
Porter Novelli Argentina

Transparency in the process, quality of the ingredients and the trust of clients are priorities for Arcos Dorados. That’s why the communications area created the program “Open Doors” through which clients are invited to take a guided tour thru the kitchens of all McDonald´s restaurants in Latin America. It is meant to show everybody the quality and care with which the food is prepared.

MARS
Pedigree - Feed the good Mexico
Porter Novelli

To celebrate all the good things dogs brings out in us, Pedigree launched a multi channel campaign that concluded with a very special event, with the highest participation ever registered in the country. For the first time in Mexico, Pedigre became trend topic with #AlimentaLoBueno reaching more than 150M impressions in social media and over 120 articles with a reach of 25M people.

OMO
Omo Free the Kids: Bringing the Brand Social Relevance to a new Depth
Edelman Significa

After 13 years of engagement through Dirt is Good platform, Omo decided to update its approach to keep the conversation alive. Based on studies related to the importance of playing, it launched DIG 2.0 creating awareness and supporting parents. By communicating this cause through different channels, Omo impacted 110 million people showing that playing is essential for children development.

14. Internal Communications

Hewlett Packard Enterprise
Sobremesa

The project was born from the necessity of having a more dynamic and fun way to keep Hewlett Packard Enterprise Guadalajara employees both informed and engaged. An idea was born to create a community vlog to share topics of interest through audiovisual storytelling.

IBM
IBM Brazil Cognitive Week

After IBM launched its view of a new Era of Cognitive Business, it was essential for IBMers to understand, embrace and apply it so we could drive business results around it. To improve understanding and create a “Cognitive Culture”, we developed an unprecedented week of activities around Cognitive, Watson and Cloud so that IBMers from all over the country could learn in a light and fun way.

Kimberly-Clark
A Communications Way for Legendary Communications at Kimberly-Clark

The Comms Way is a framework to plan, execute, measure, and adapt Internal Comms with real time agility. The goal was to build a model that replicates the mindset used with brand teams at K-C to drive behavior change and ground this internal communications framework to engage employees effectively. The result has been a true transformation for communications in K-C Latinamerica and beyond.

15. Storytelling

IBM
Cognitive Banking

Cognitive Banking was the first digital IBM Marketing campaign focused on generating a disruptive communication tone, breaking the industry standards by focusing on benefits vs product.

Coca-Cola México
Coca-Cola Journey Mexico
Llorente & Cuenca

Coca-Cola Journey is the media outlet of the Mexican Industry of Coca-Cola (IMCC) to share stories with its stakeholders through innovation. Coca-Cola has become a referring for brand journalism in the country and in the region, by reaching over a million people only in its first year online, becoming the main asset on the construction of the digital identity of the IMCC.

Microsoft
Confessions of Cybercriminals
Burson-Marsteller Colombia

Microsoft has a long-standing commitment to online safety, offering guidance and tips to consumers for staying safe online. In partnership with local authorities, Microsoft held a press conference with 60 reporters, during the International Privacy Day, using storytelling in the format of a public indictment hearing, where police men prosecuted 5 malware, embodied by actors, for their cybercrimes.

16. Brand Relationship

Bavaria | SAB Miller - Poker
Poker’s International Friendship Day
Burson-Marsteller Colombia

B-M promoted the positioning of the International Friendship Day, established in Colombia in 2012 by Fenalco, and Poker’s support to this initiative. We contributed to the generation of alliances with stakeholders and activated digital audiences to create digital buzz, for the recognition of Fenalco as the leader of this campaign, and of Poker, as a brand compromised with its celebration.

Kimberly-Clark
Plenitud – the age revolution
Edelman Significa

In order to position Plenitud as a urinary incontinence reference, Edelman aimed for authenticity: for the first time in Brazil, the ageing subject, aligned with incontinence, was theme for a debate, free to the public and with the most important influencers on the subject. Besides the event, we articulated a branded content in a major health magazines and made a partnership with WGSN.

PayPal Brasil
Rio By PayPal
MSLGROUP ANDREOLI

The way people spend money has changed. Where Old Money helped you buy things, New Money helps you buy experiences. Faced with this, PayPal LATAM’s communication director and MSLGROUP ANDREOLI (PayPal LATAM’s PR agency) developed the #RiobyPayPal initiative to insert PayPal – a non-official sponsor – into the conversations on social media about the 2016 Olympic Games in a creative and engaging way

17. Launch

eos
The eos garden
Another Company México

We launched eos in Mexico through content strategy, key spoke´s people, and an event for beauty editors, key media, bloggers, influencers, consumers and eos clients that presented the superiority and design of the product.
As a result, eos was the most selling lipbalm in self-service chains within 5 months.

Arcos Dorados
New Gourmet Line: Signature
Porter Novelli Argentina

The amount of clients who prefer author’s fast food and gourmet hamburgers increased and McDonald’s, market leader in Latin America, developed an exclusive line to keep up with this new targeted audience.
Always focused in offering the best products to its clients McDonald’s created the Signature line: a premium offer that includes gourmet hamburgers made with specially selected ingredients.

Avon
So Very Sofía by Sofía Vergara
Gravity

So Very Sofia by Sofia Vergara from Avon is a fragrance from the olfactory Floral Family for women launched in Mexico and Colombia. The success of this Campaign was due to the great quality of the product and the creator of it, Sofía Vergara to whom we can define in three words: beauty, femininity and power, same that are reflected in this delicious fragrance.

18. Corporate Responsibility

The Home Depot México
21K Tarahumara Race
Porter Novelli

In alliance with Fundación Tarahumara José A. Llaguno, The Home Depot helped to raise awareness and funds for the Tarahumaras etnia through the “21K Tarahumara–The Home Depot -Together for a common cause Race” to fund community development projects. Other objectives of the campaign included to contribute to the spread of this activity and to make that more than 5,000 runners enroll.

FedEx
A Purposeful Action
Burson-Marsteller

For the second time, FedEx Express, the world’s largest transportation company, recycled 3.700 old employee uniforms into 900 blankets in Brazil. Burson-Marsteller proposed telling the story in a different and innovative way, using integrated communications.

Pernod Ricard Mexico, LSTN Sound Co.
Generosity Amplified
Dialogue

Chivas Regal and LSTN Sound Co. have partnered to celebrate their shared passion for craftsmanship, style and generosity by creating an inspiring initiative Generosity: Amplified which gives the gift of hearing to people around the world, by creating bespoke Chivas Generosity: Amplified headphones crafted from Chivas’ very own casks wood as well as a limited edition gift tin and a record console.

19. Event & Experiential Marketing

Airbnb
Airbnb Stay with El chavo del 8
JeffreyGroup

Airbnb has created experiences across the world under the night @ concept, which means that any person can stay in an unconventional place. In Mexico, we appealed to an emotional touchpoint among Mexicans of all ages, allowing them to spend the night with one of of the most iconic Mexican pop culture characters, El Chavo del 8, in his famous neighborhood.

Arcos Dorados
Olympics Kids 2016
Porter Novelli Argentina

Thru a special contest, McDonald´s aimed to give a unique chance to kids in Latin America: live the Olympic Games from the inside and be part of the Opening Ceremony next to the athletes.
To accompany them on this trip, the Brand shared on social networks and media the stories of the kids from their selection to Rio. Sharing these experiences worked on the engagement and the brands reputation.

AVON Foundation
S.O.S Her: Trapped in a Violent Reality
LLORENTE & CUENCA

S.O.S Her was launched on the occasion of the International Day for the Elimination of Violence against Women, Nov 25th. The awareness campaign uses the new technologies of virtual and immersive reality to recreate the daily life existence of a victim of Gender-Based Violence and invite people to experience what a victim faces every day. “If you feel it, you take action”, is the campaign’s claim.

20. Public Affairs

MSD
HPV Vaccination for Boys in Brazil
Ketchum, Speyside

Brazil has 15,000 cases and 5,000 deaths by cervical cancer reported per year. Low HPV vaccination coverage among girls jeopardized a change in this scenario, thus the inclusion of boys started being considered. The objective of this project was to garner support to make it a reality. In 2016, Brazil announced it would be the 1st country in South America and the 7th in the world to vaccinate boys.

Splenda
Say Yes to The Sweet Things in Life
JeffreyGroup

At the beginning of March, the Ramazzini Institute of Bologna, Italy, published the findings of a study in March 2016, linking the consumption of sucralose-Splenda’s main ingredient-with leukemia and cancer on mice. JeffreyGroup conducted research and a digital mapping program around communities of influence to develop an impactful narrative for each group.

The Brazilian Telecommunications Infrastructure Association
Turning São Paulo into the Digital Capital of Latin America
S/A LLORENTE & CUENCA

ABRINTEL in an association that congregates the leading companies in infrastructure (antennas for cellphones/data). Founded in 2013, it was unknown by governments and specialized entities. Through a partnership with LL&C, which developed a project to strengthen it institutionally and open channels with local/national governments, ABRINTEL raising its profile in Brazil and becoming a reference.

21. Corporate Media

Salud Digna Para Todos IAP
Salud Digna's Magazine: Interna

“Interna” was born as the answer to the need of establishing a regular communication with Salud Digna’s workers. “interna” is a bimonthly magazine that offers relevant content to every person that works in Salud Digna. All this to keep the worker informed and happy, giving him a magazine which in addition to offering value, generates a brand engagement with its readers.

Roche Latin America
Sustainability Report
Edelman

The Roche Latin America Sustainability Report 2014-2015 offers an innovative approach to CSR reporting that compiles the efforts of the ten affiliates across the region into one comprehensive document. The reporting package served as a multi-platform toolkit that conveyed a compelling sustainability story, strengthening relationships with stakeholders and enhancing the brand’s reputation.

Vale
The Truckless Canvas
Agência3

With the purpose to communicate the inauguration of the S11D Complex, the biggest complex of Vale, we create the Truckless Canvas: the biggest Canvas in the world. With more than 30 thousand pixels, it tell the story of the Complex, it’s innovations, how it change the mining universe, it’s concern for sustainability and the benefits that your criation means for the communities in the surroundings.

22. Online Platform

VALE
Collaborative Intranet
AG2 Nurun

A new world of information for Vale’s employees. A new way of communicating. This is the proposal of the new Intranet of Vale, planned with the best practices and global benchmarking. From a simple corporate portal to an integrated, collaborative and personalized Intranet, which stimulates the management of information and ensures more productivity and flexibility to employees.

Coca-Cola México
Coca-Cola Journey Mexico
Llorente & Cuenca

Coca-Cola Journey is the media outlet of the Mexican Industry of Coca-Cola (IMCC) to share stories with its stakeholders through innovation. Coca-Cola has become a referring for brand journalism in the country and in the region, by reaching over a million people only in its first year online, becoming the main asset on the construction of the digital identity of the IMCC.

Máquina Cohn & Wolfe
Coração & Vida

The website Coração & Vida is a project about health, with emphasis in cardiology, which aims to increase awareness among Brazilians about healthy habits, well-being and prevention. The project is under the supervision of the renowned cardiologist Roberto Kalil Filho, director of the cardiology division of the two main reference hospitals in Brazil.

23. Social Media

Sony Music Latin
#CNCOGo
Landmrk

To support the release of CNCO’s debut album, ‘Primera Cita’, Sony Music Latin used the Landmrk platform to create #CNCOGO – the band’s very own take on ‘Pokémon GO!’.
Listening hotspots were positioned on an interactive map, and fans rushed to these locations to unlock their first listen of ‘Primera Cita’.

Bavaria (now ABInBev and SAB Miller)
Tribunas Aguila
Edelman

Tribunas Aguila was created to live the soccer party experience as if your team played as local (when actually playing as visitor). Our task: to make it visible and desired. We designed an influencer strategy and allowed them to co-create content with the brand in key moments. In less than 2 months we reached 7 M people in a country of 23 M active active users in Facebook and 32+ M in impressions.

Kimberly-Clark
Talent Goes Social

“Tales Goes Social” is our entry to social media in Facebook, Linkedin and Corporate Website to build reputation and attract the best talent for Kimberly-Clark in Latin America. The creation of a strong, external and internal identity that supports our talent acquisition strategy.

24. HR Communications

TuPrimeraPega, INJUV
TuPrimeraPega
Human Communications

Youth unemployment is one of the major problems facing Chile and the world. Figures from the ILO indicate that there are more than 73 million young people on the planet looking for work without success. TuPrimeraPega.cl is the first platform in Latin America that helps young people get their first job. 5,000 young people used our FREE and CUSTOMIZED service, more than 80% are already working.

Hewlett Packard Enterprise
Elemental Man

Elemental Man is a video project about a super hero, created by employees for employees. It aims to educate Hewlett Packard Enterprise´s community on the values and history of our company in a visual and creative manner.

Kimberly-Clark
Talent Goes Social

“Tales Goes Social” is our entry to social media in Facebook, Linkedin and Corporate Website to build reputation and attract the best talent for Kimberly-Clark in Latin America. The creation of a strong, external and internal identity that supports our talent acquisition strategy.

25. Multi-Market Communications

ABICAB
Sweet Brazil
ATREVIA

The project Sweet Brazil consisted of several communication actions aimed at stimulating the visibility of 28 Brazilian companies in the international market, fomenting the generation of new business and increasing their exports, competitiveness and popularity. This was achieved with international media relations, support in international events and identification of market trends and opportunitie

Kimberly-Clark
A Communications Way for Legendary Communications at Kimberly-Clark

The Comms Way is a framework to plan, execute, measure, and adapt Internal Comms with real time agility. The goal was to build a model that replicates the mindset used with brand teams at K-C to drive behavior change and ground this internal communications framework to engage employees effectively. The result has been a true transformation for communications in K-C Latinamerica and beyond.

Microsoft
Microsoft drives digital transformation in Latin America
Porter Novelli

Over the course of three weeks, we leveraged the multimarket roadshow, Microsoft Cloud Summit, as a way to position Microsoft as a thought leader who is directly shaping the way business gets done, as well as a key partner helping enterprise customers embrace cloud computing by providing greater choice and flexibility with its cloud solutions across the different markets in the region.

26. Central America

Coca-Cola México
Coca-Cola Journey Mexico
Llorente & Cuenca

Coca-Cola Journey is the media outlet of the Mexican Industry of Coca-Cola (IMCC) to share stories with its stakeholders through innovation. Coca-Cola has become a referring for brand journalism in the country and in the region, by reaching over a million people only in its first year online, becoming the main asset on the construction of the digital identity of the IMCC.

Pizzolante
Voices of the Panama Canal

Voces del Canal” in English (Voices of the Panama Canal), was a project created to establish a network of spokespersons that would deliver key messages about the Panama Canal´s expansion project and its business diversification strategy. It aimed to create a team of formal spokespeople and strengthen their communication and leadership skills. These spokespeople would be responsible for delivering

Starbucks
We All Grow Coffee
LLORENTE & CUENCA

Starbucks Mexico donates over 1 million of coffee plants to coffee growers in Chiapas, through “Todos Sembramos Café”, a social initiative with the aim to support and promote the productive life of coffee farmers.

27. South America

Copa Airlines
#Conectados
Hill + Knowlton Strategies

After an arduous planning process – with a scope comprised of PR, media relations, public affairs, internal and client communications – Copa Airlines announced its direct nonstop flight between the Hub of the Americas at Tocumen Airport in Panama City and Rosario, Argentina. It was a milestone sought after for many years. Finally, Copa´s third destination in Argentina became a realit

Fundación Éxito
Gene Zero - Child Nutrition Month
Burson-Marsteller Colombia

Gene Zero is a program developed by the Exito Foundation -CR branch from retailer Grupo EXITO- that aims to have the first generation of kids under 5 free of chronic malnutrition by 2030. The PR campaign promoted activities during the Global Child Nutrition Month, includ. a massive call for public breastfeeding, a radiothon with KOLs, an open manifest supported by Government and an award ceremony.

GE
Especial Roda Viva com #TíbioePerônio
Edelman

To potentiate GE’s Olympic sponsorship, the brand brought back to life the 90’s TV characters, Tíbio&Perônio, through a web series about its technologies for Rio2016. For the launch, Edelman invited influencers for a special edition of Roda Viva (Brazil´s #1 interview show), broadcasted by Facebook Live and YouTube. More than 150 articles were published and +7MM people were impacted in real time.

Contact

Any questions? Please contact us:
Sophia Toth-Feher
Award Manager
+49 (0)30 8485 90