Best of 2016

1. Automotive and Transport

Winner
UBER

Uber Colombia

After Uber began its operation in Colombia, the debate focused on regulatory issues. FTI worked closely with Uber with an objective in mind: give Uber the freedom to operate in the country, even when some audiences were against it. After a few months, Uber had a close and positive relationship with key stakeholders and the debate was broader and did not focus solely on regulatory issues.
Hyundai Motor Mexico

Hyundai Motor Mexico Brand Launch

141 SOHO SQUARE MEXICO
From May 2014 to April, challenge was to introduce the Brand to the Mexican market. A strong PR plan was held to reach consumers supporting a commercial strategy to increase the Brand portfolio in one year, not by only generating great awareness, but to position the Brand as top of mind. We did it through an outstanding relationship with KOL and KOF generating content in planned activities.

2. Energy

Winner
Light

Geração Light, a generation of super-athletes

LLORENTE & CUENCA
The project was based on telling the stories of people who have benefited from the different projects sponsored by Light, mainly in the areas of sport and culture. It has a platform, a fan page and an Instagram profile to tell their stories and provide them with a voice.
Casa dos Ventos Energias Renováveis

When the winds of change are blowing

LLORENTE & CUENCA
Casa dos Ventos is the main wind power developer in Brazil. Despite dealing with Governments and communities in poor areas, it had never communicated before finding in LLORENTE & CUENCA the partner who has planned and executed strategic activities that linked the company to its communities and launched it to the Brazilian media, including a 2’33’’ entry for up to 60 million viewers in the main TV.

3. Technology and Consumer Electronics

Winner
LG

LG SMART HOME

OGILVY PUBLIC RELATIONS
LG has been one of our most challenging Public Relations projects over the past 6 years. In 2015 we look forward to take the communication to another level from the creation of content to the first hand experiences through a house connected. Few companies has the portfolio to equip a house with products controlled with the smartphone as LG, therefore we proposed to create LG Smart Home.
Huawei del Perú

Positioning of the Chinese giant in Peru

LLORENTE & CUENCA
This campaign deserves an award because Huawei has managed to position itself and gain recognition among interest groups in Peru, with a reflection of this seen in the increased sale of its smartphones: Huawei was recognized as the second-placed leader of sales in the Peruvian market in 2014. The positioning and reputation of the brand were the result of a project that exceeded all expectations.

4. Telecommunications

Winner
Telecom Personal

Live in 4G

Urban Comunication Group
In December 2014 Personal deployed its 4G LTE wireless network in Buenos Aires, Córdoba and Rosario. Since then, customers with appropriate devices can enjoy wireless Internet at a speed that is ten times faster than the one provided by traditional networks. By the end of 2015 Personal reach 35% of the population with 4G, providing coverage in the main capital cities.
Microsoft Latin America

Data Is the New Currency

Porter Novelli
As part of the Data is the New Currency PR campaign, we looked to educate people on the importance of data, while clearly asserting that only when businesses create a culture that empowers everyone to have access to data, will they be positioned to truly transform. This campaign showcased the strong story Microsoft has to tell around the Microsoft Cloud and key products and services.

5. Health

Winner
Johnson & Johnson Vision Care

1-DAY ACUVUE DEFINE BRAZILIAN LAUNCH

Edelman Significa
Edelman Significa introduced 1-DAY ACUVUE DEFINE®: contact lenses that enhance eyes’ natural beauty, brought to Brazil by Johnson & Johnson Vision Care. Our goal: present them as a new category in the beauty industry. Our challenge: positioning them as a beauty essential for those who need vision correction, reinforcing JJVC as a leader in delivering relevant and innovative eye care technologies.

6. Fashion and Beauty

Winner
Procter and Gamble

Koleston - Red Revolution Campaign - Mexico

Hill + Knowlton Strategies, Coloürs, Wunderman, Grey New York, Dinamerc
Koleston’s RedRevolution, a crusade for women to express inner transformations through hair color, P&G Mexico’s biggest beauty brand event with most iconic blonde singer, Paulina Rubio at concert hall in Mexico City: Auditorio Nacional. The new Forever Reds collection was launched at the concert and a RedHead Paulina Rubio, emerged on stage surprising the audience with her new transformation.
F21

F21 PR Campaign 2015

Another Company México S.C. RPI 041013 P7A
Build a PR and Communication campaign that involves all the F21 sub-brands, impacting the correct consumer groups throughout the correct channels. Also, continue with the brand awareness and reminders, while giving support and push the expansion plan in Mexico.
Johnson & Johnson Vision Care

1-DAY ACUVUE DEFINE BRAZILIAN LAUNCH

Edelman Significa
Edelman Significa introduced 1-DAY ACUVUE DEFINE®: contact lenses that enhance eyes’ natural beauty, brought to Brazil by Johnson & Johnson Vision Care. Our goal: present them as a new category in the beauty industry. Our challenge: positioning them as a beauty essential for those who need vision correction, reinforcing JJVC as a leader in delivering relevant and innovative eye care technologies.

7. Retail

Winner
PVH

Calvin Klein Jeans #mycalvins Denim Series

Another Company México RPI 041013 P7A
Introducing Calvin Klein Jeans #mycalvins Denim Series in Mexico, a limited edition, focused on the logo and inspiration of urban fashion and streetwear. The image of the global campaign was the model and social media star, Kendall Jenner, next to the male model Simon Nessman. This line was designed by Kevin Carrigan, Calvin Klein Jean’s global Creative Director, clung to a modern and short ve.

8. Entertainment & Culture

Winner
Condé Nast Mexico and Latin America

Appearances are Deceiving: The Dresses of Frida Kahlo

Appearances Can Be Deceiving:The Dresses of Frida Kahlo is a multiplatform project of the Museum Frida Kahlo in collaboration with Vogue Mexico & Latin America.This exhibition presents a new interpretation of Frida Kahlo through her wardrobe.The exhibition had different components: a book,events & a Vogue supplement with a strong cover ft.Frida Kahlo. ROI for this project:more than $1 million USD.
Grupo Vidanta

Cirque du Soleil & Grupo Vidanta

Another Company México S.C. RPI 041013 P7A
Vidanta Group, the largest Mexican operator of luxury hotels and resorts, dealt an alliance with Cirque du Soleil (CDS) for the construction of the first circus theater in Latin America, which presents an exclusive new show for Mexico. The theater presents the permanent show JOYÁ at the Riviera Maya since November 2014.
Iguazú en Concierto

"Iguazú en Concierto"

Nueva Comunicación
“Iguazú en Concierto” is the first International Festival of Child and Youth Orchestras and an unprecedented phenomenon in its gender. Its success and uniqueness is the result of the role that plays music to provide education, entertainment and social inclusion for children and the general audience of the event.

9. Science and Education

Winner
Science and Technology Center/PUC-Rio

Science and Technology Center/PUC-Rio

Approach Comunicação
Approach Comunicação Integrada is the PR agency for The Science and Technology Center of Pontifical Catholic University of Rio de Janeiro, known as CTC/PUC-Rio. The results achieved since November 2014 confirm the success of a dedicated staff and aligned to customer expectations, such as promoting relevant studies and initiatives of CTC/PUC-Rio, recognized as well by the Brazilian society.

10. Travel and Tourism

Winner
Aruba Tourism Authority

Conoce Aruba (www.conocearuba.com)

Conocearuba.com was develop to increase the reach and to measure the communications impact based on the annual content marketing strategy of Aruba Tourism Authority (A.T.A) but also to measure the influencers’ work, A.T.A Latin America wanted the influencers to recommend different experiences letting them owned the content and recommendations because it was more credible.
EMBRATUR - Instituto Brasileiro de Turismo

Promoting the Rio de Janeiro 2016 Olympic Games to Latin America

LLORENTE & CUENCA, Máquina da Notícia
2015 can be defined as a transitional period for Brazil in regard to its promotional strategy for international events. Less than a year after the 2014 World Cup, the country finds itself fully in the initial phase of what will be the Rio Olympics. In this sense, the communications strategy seeks to show potential foreign tourists that the country is continuing to work and improve its services.

11. Food and Beverage

Winner
Ferrero Rocher

Ferrero Rocher, Enlighten Christmas

Havas
Using Ferrero’s Rocher SoMe, we had to stand out during Christmas (+1.1 million interactions goal). Through SoMe we found stories around Torre Latinaomericana involving Ferrero Rocher. We turned them into documentaries, posted and amplified on SoMe. +38 million people reached (+207% goal). FB community +70%. TW community +102%. #IluminemosLaNavidad: +5 million impressions, HT used +17,000 time.
ICEX (España Exportación e Inversiones)

Awakening new senses - "Wines from Spain Campaign"

Atrevia Brasil
ICEX challenged Atrevia to promote Spanish Wines in Brazil. A total of 31 wineries participated in the project, competing with Chile, Argentina and France, the major importers of wine in Brazil. The campaign was based on three pillars: events, media relations and social media; with the aim of reaching all stakeholder groups. The results show an increase in visibility, in engagement and in sales.
Cervecería Barú PANAMA

PANAMA Light repositioning campaign

Publicidad Interamericana SA
A Campaign based on a story that can easily click with the target and understands the Panamanian insides and tensions, portraying a cool brand. leverage point: proud to be the only Light brand Made in Panama and is #NuestraLight (#OurLight). The TVC got record in Most Views and in Facebook, Youtube in beer category in PANAMA.

12. Government Agencies & Parties

Winner
Departamento Nacional de Planeación (DNP)

A Plan built with people and for peace

For the first time Colombia built a Development Plan for peace, with participation of the people and from the regions. The communications strategy from digital and multimedia processes, achieved the citizens contribution in the roadmap, knowledge of social benefits and big projects to create a new country, more fair, equitable and educated.

13. Associations

Winner
Nacional Monte de Piedad

SENSUS Braille Comic

Havas
To demonstrate people everywhere, that Nacional Monte de Piedad helps families through donations to charity with 100% of their profits. That's why we created; Sensus, the first traditional comic book in Braille code, to give the blind people the chance to enjoy it for the first time, and where the sale of each comic, represented a donated pair of glasses for children in need.

14. Non-Governmental Organisations

Winner
Ministry Of Environment and Inter-American Development Bank

"Vecino COP20” Community Relations Program

Burson-Marsteller Peru
Burson-Marsteller executed a community relations program on behalf of COP20 with two main objectives: Develop a positive image for COP20 in the community and minimize incidents that could compromise the summit and create a negative image of Peru. Over half a million people were impacted, generating a positive image of COP20 and ensuring that Peru and COP20’s reputations remained intact.
Wikimania Fundation

Wikimania

Another Company México S.C. RPI 041013 P7A
Wikipedia is the most important community of free access to information worldwide. Every year, Wikipedia celebrates their annual conference, Wikimania, so wikipedians can meet, share achievements and knowledge, as well as the opportunity to collaborate together. The eleventh conference was held this year in Mexico City from July 15th to the 19th, 2015.
Fundación AVON

“#QuéOnda” Campaign

LLORENTE & CUENCA
Within its program "Speak out against domestic violence", AVON Foundation, the United Nations in Argentina and Trama Association launched in the country the campaign called “#QuéOnda” (#What’s up?).Focus on teenagers and young people,the objective is to raise awareness and prevent situations of mistreatment in romantic relationships. The campaign succeeded with great impact in teenagers and media.

15. Multi-Market Communication

Winner
Siemens Ltda

What Matters to Brazil, Matters to Siemens

“What matters to Brazil, matters to Siemens” project was created to overcome a massive reputation crises in 2013 aligned with brand and familiarity declining scores. It is a strategic response designed to master those challenges, by restoring business credibility, rebuilding brand understanding, and supporting business goals while positioning the company as a leader in digitalization technologies.
CANON

MARKETCROSS LATAM CAMPAIGN for CANON

We started working with CANON LATAM on 2013-1014 in Colombia and Peru. But after developing a succesfull PR service delivery the customer asked us to add 14 more countries to the PR monthly campaign. So we arranged a SOW and we started working in 16 countries of Latin America and the Caribbean, in a real MULTI MARKET and MULTI CULTURAL Project.
Produtos Roche Químicos e Farmacêuticos S.A.

Roche Press Day & Roche Health Journalism Award

Roche Press Day is an educational forum, conducted annually in different countries of Latin America, in which journalists have the opportunity to discuss health related issues with renowned international specialists. During the event we also announce the winners of Roche Health Journalism Award which recognizes and encourages quality journalistic health coverage in Latin America.

16. Change Communication

Winner
Pernod Ricard Mexico

The Venture Mexico by Chivas Regal

Dialogue
The Venture is a global search of social entrepreneurs created by Chivas Regal. Mexico is a less mature market in the subject and the concept had to be built and made relevant. The local implementation was the most successful among 16 participating countries (including mature markets such as the US) providing 50% of the global submissions, outstanding press coverage and social media buzz.
Microsoft Latin America

Microsoft´s CEO Satya Nadella visits Latin America

Porter Novelli
Satya Nadella’s first visit to Latin America as the CEO of Microsoft was leveraged as an opportunity to highlight the company’s mission to empower people and organizations to achieve more, focusing on how technology is making an impact on people’s lives and how they are contributing to creating jobs, enabling entrepreneurs, fueling local innovation and building digitally and inclusive societies.

17. Internal Communication

Winner
Vale

Content that engaged, transformed and improved productivity

In a market facing a crisis with falling iron ore prices, Vale needed to engage around 200,000 employees and contractors to reduce costs. To achieve this, the Internal Communications area ran an editorial initiative, publishing more than 250 articles to stimulate workers and encourage them to play a proactive role in change.
Hewlett Packard Enterprise

FIDO

A presentation video was produced to help upper management understand, like, and share a Sales automation called FIDO. Upper management executives that watched the video expressed their approval, and actively shared it with their peers.
Ford of Mexico

Ford of Mexico 360° Storytelling

Burson-Marsteller Mexico
Ford of Mexico enlisted Burson-Marsteller to develop an internal communications plan to successfully implement its global brand promise, “Go Further,” across Mexico’s 11,000 employees. Ford of Mexico is now ranked among the locations with the highest level of adoption of the One Ford strategy worldwide.

18. Content Marketing

Winner
Nacional Monte de Piedad

SENSUS Braille Comic

Havas
To demonstrate people everywhere, that Nacional Monte de Piedad helps families through donations to charity with 100% of their profits. That's why we created; Sensus, the first traditional comic book in Braille code, to give the blind people the chance to enjoy it for the first time, and where the sale of each comic, represented a donated pair of glasses for children in need.
Electronic Arts

Hard Line with Marcelo Rezende

S2Publicom Weber Shandwick
For the launch of Battlefield Hardline (EA Games), a multiplayer online game about the urban war, the difference between the global campaign and the reality in Brazil was too big to just adapt. The understanding of the Brazilian gaming market and the innovative idea to use Brazil’s most loved crime TV host in spoof videos to promote the game was a success, translated directly into sales.
Ferrero Rocher

Ferrero Rocher, Enlighten Christmas

Havas
Using Ferrero’s Rocher SoMe, we had to stand out during Christmas (+1.1 million interactions goal). Through SoMe we found stories around Torre Latinaomericana involving Ferrero Rocher. We turned them into documentaries, posted and amplified on SoMe. +38 million people reached (+207% goal). FB community +70%. TW community +102%. #IluminemosLaNavidad: +5 million impressions, HT used +17,000 time.

19. Brand Relationship

Winner
Nacional Monte de Piedad

SENSUS Braille Comic

Havas
To demonstrate people everywhere, that Nacional Monte de Piedad helps families through donations to charity with 100% of their profits. That's why we created; Sensus, the first traditional comic book in Braille code, to give the blind people the chance to enjoy it for the first time, and where the sale of each comic, represented a donated pair of glasses for children in need.
Light

Geração Light, a generation of super-athletes

LLORENTE & CUENCA
The project was based on telling the stories of people who have benefited from the different projects sponsored by Light, mainly in the areas of sport and culture. It has a platform, a fan page and an Instagram profile to tell their stories and provide them with a voice.
Ferrero Rocher

Ferrero Rocher, Enlighten Christmas

Havas
Using Ferrero’s Rocher SoMe, we had to stand out during Christmas (+1.1 million interactions goal). Through SoMe we found stories around Torre Latinaomericana involving Ferrero Rocher. We turned them into documentaries, posted and amplified on SoMe. +38 million people reached (+207% goal). FB community +70%. TW community +102%. #IluminemosLaNavidad: +5 million impressions, HT used +17,000 time.

20. Launch

Winner
Johnson & Johnson Vision Care

1-DAY ACUVUE DEFINE BRAZILIAN LAUNCH

Edelman Significa
Edelman Significa introduced 1-DAY ACUVUE DEFINE®: contact lenses that enhance eyes’ natural beauty, brought to Brazil by Johnson & Johnson Vision Care. Our goal: present them as a new category in the beauty industry. Our challenge: positioning them as a beauty essential for those who need vision correction, reinforcing JJVC as a leader in delivering relevant and innovative eye care technologies.
Avon

Crazy for Kisses

Crazy for Kisses is a campaign in which we wanted to exalt such a daily product like lipstick, from a powerful concept such as kissing. A kiss has multiple meanings and generates many emotions like passion, love, seduction and strength. A kiss is a universal language!
Casa dos Ventos Energias Renováveis

When the winds of change are blowing

LLORENTE & CUENCA
Casa dos Ventos is the main wind power developer in Brazil. Despite dealing with Governments and communities in poor areas, it had never communicated before finding in LLORENTE & CUENCA the partner who has planned and executed strategic activities that linked the company to its communities and launched it to the Brazilian media, including a 2’33’’ entry for up to 60 million viewers in the main TV.
GranBio

Bioflex 1 - the first cellulosic ethanol factory of the Southern Hemisphere

Agência Ideal
With the chalange of lauching the first cellulosic ethanol factory to the Southern Hemisphere, a team of five people (agency and client), had the objetive to spread the news to journalists, employees and the population. The main goal was to explain how this new technology is inovative and is going to transform the fuel industry.
HEINEKEN

Sagres-Amstel Launch Giving the Consumer Freedom of Choice

Burson-Marsteller Brazil
Burson-Marsteller created an innovative campaign to launch HEINEKEN’S Sagres and Amstel in Brazil's highly competitive market. The strategy focused on influencer engagement featuring an unbranded teaser, a brand unveiling and a beer tasting. The campaign sparked curiosity and awareness, and both brands achieved 1% of the market share in the Premium segment in the first month following the launch.

21. Corporate Social Responsibility

Winner
Arcos Dorados

Encouraging children to develop reading habits

Porter Novelli
Arcos Dorados, McDonald’s largest franchisee, enlisted in a long-term project to impact children from 20 countries, and contribute on this new generation’s development. We work to stimulate the reading habit through different channels, so that the reading experience transcends the restaurants, gets shared with their family and social circles, and extends to every aspect of their lives.
Dentsu Aegis Network

#CuidaTuCorazón

Dentsu Aegis Network in collaboration with the Interamerican Society of Cardiology (SIAC) and the support of the World Heart Federation carried out an Awareness Campaign for World Heart Day. Our employees voluntarily visited shanty towns, convoked Artists, conducted Awareness Walks and Chats with Specialists in the subject. Besides the diffusion and amplification that was given via different media.
Nacional Monte de Piedad

SENSUS Braille Comic

Havas
To demonstrate people everywhere, that Nacional Monte de Piedad helps families through donations to charity with 100% of their profits. That's why we created; Sensus, the first traditional comic book in Braille code, to give the blind people the chance to enjoy it for the first time, and where the sale of each comic, represented a donated pair of glasses for children in need.
Fundación Éxito

Gen Cero – Fundación Exito

Burson-Marsteller Colombia
Gen Cero is a national movement established in 2013 by Fundación Éxito to eradicate chronic malnutrition in infants under five by the year 2030. The campaign obtained 308 media placements and reached a total of 18.379.577 people nationwide in the media, which allowed the promotion of adequate nutrition for early infants.
Danone

Danone Nations Cup Mexico 2015, promoting sports and healthy lifestyles

Porter Novelli
Since 2000, the Danone Nations Cup is held worldwide. In Mexico the goal was to build awareness and increase participation, promoting sports and healthy lifestyles. The challenge was to continue delivering attractive information, so we manage to develop six alliances with traditional and online media. This let us to exceed the expected results, with +53% publications and +38% impressions than 2014.

22. Event & Experiential Marketing

Winner
Novartis Biociências S/A

Still Alice - Long Live Memories

S2Publicom Weber Shandwick
The challenge was to educate a broad audience on the symptoms of Alzheimer’s disease and importance of early diagnosis, reinforcing that memory loss is not just a normal part of ageing. We saw the perfect opportunity with the upcoming release of the Oscar winning movie Still Alice in Brazil to leverage the messages through a range of traditional, digital and social channels.
DOW BRASIL

Innovation Fair

Dow promoted the Innovation Fair, an open innovation initiative focused in Brazil. Selected projects were evaluated by government agencies representatives, technical experts, and Dow’s business directors and R&D representatives, people that can leverage selected projects and contribute to their ultimate success. A great opportunity for start-ups and academic researchers.
ContourGlobal

Inauguration of wind farm of Talara: milestone in the development of renewable energy in Peru

LLORENTE & CUENCA
We support ContourGlobal on the inauguration of a wind farm in Talara, Piura. So we designed and implemented a communication strategy that aimed to value the benefits of the project, highlighting the features and technological innovation of the plant and to position the company as responsible to assume commitments with the Peruvian government in area of renewable energy.

23. Public Affairs

Winner
Medtronic Chile

Medtronic #bombadeinsulinaalAUGE

Burson-Marsteller Chile
In Chile over 14,000 people have type 1 diabetes, 4,500 of whom are children. Despite the effectiveness of insulin pumps, they have no public/private funding. The objective of this campaign was to reach influencers and garner their support in order to amend healthcare plans to include insulin pump coverage. As a result, 400 insulin pump units will be included in healthcare plans starting in 2016.
MasterCard Brasil

Aceleradores de Inovação (Innovation Accelerators)

Among the 210 countries and territories where it operates, MasterCard has invested in partnerships with innovative to overcome the limits of the current payment system. The case "Accelerators Innovation" presents two actions that developed in Brazil - the programming marathons MasterCard Shift Digital Commerce and Masters of Code - to expand its relationship with digital developers.

24. Issues & Reputation Management

Winner
Casa dos Ventos Energias Renováveis

When the winds of change are blowing

LLORENTE & CUENCA
Casa dos Ventos is the main wind power developer in Brazil. Despite dealing with Governments and communities in poor areas, it had never communicated before finding in LLORENTE & CUENCA the partner who has planned and executed strategic activities that linked the company to its communities and launched it to the Brazilian media, including a 2’33’’ entry for up to 60 million viewers in the main TV.

25. CSR Report

Winner
Itaú Unibanco S A

Integrated Report

In 2014 we were the first financial institution in Brazil to publish an Integrated Report. Through a working group drawn from our Sustainability, Finance, Communications and Investor Relations departments, we are reviewing our reporting and aligning processes with IIRC guidelines. The publication, a concise piece of communication focused on our ability to create value for stakeholders over time.

26. External Publication

Winner
TIM

New way to communicate financial results

S2Publicom Weber Shandwick
One of the first challenge that TIM Brasil presented us was to publicize the annual results in an innovative way. In the last four disclosures we used a platform of multimedia communications that covers a text diagrammed, using infographics, an animation and a video-message from the president of the company. Also, we created a direct communication channel with journalists by WhatsApp.
MercadoLivre

Book: “Histórias que Inspiram – Os 15 Anos do MercadoLivre” (Inspiring stories – MercadoLivre’s 15th Anniversary)

Porta Voz Agency, Muchnik
To celebrate 15 years MercadoLivre anniversary, the company decided to publish a book story profile from a point of view of men and women that, with the help of MercadoLivre’s platform and its bundled services, have become sellers of products and services through internet. Histories from people who, in the last 15 years, have started to use the website and have seen a change in their lives.

27. Corporate Advertising

Winner
Nacional Monte de Piedad

SENSUS Braille Comic

Havas
To demonstrate people everywhere, that Nacional Monte de Piedad helps families through donations to charity with 100% of their profits. That's why we created; Sensus, the first traditional comic book in Braille code, to give the blind people the chance to enjoy it for the first time, and where the sale of each comic, represented a donated pair of glasses for children in need.
Fibria Celulose S.A.

Novo Horizonte para Todos

During a period of economic crisis in Brazil, Fibria, the global largest producer of eucalyptus pulp, worked in a national advertising campaign that aimed to announce a new business cycle. The company was investing in a new factory, showing great confidence in the country. The theme A New Horizon for All was created to demonstrate that the company had perspective.

28. Blog

Winner
Aruba Tourism Authority

Conoce Aruba (www.conocearuba.com)

Conocearuba.com was develop to increase the reach and to measure the communications impact based on the annual content marketing strategy of Aruba Tourism Authority (A.T.A) but also to measure the influencers’ work, A.T.A Latin America wanted the influencers to recommend different experiences letting them owned the content and recommendations because it was more credible.

29. Website

Winner
Vale, AG2 Nurun

VALE.COM

With the growth of Vale, it was felt that there was a need for changes to Vale.com. The portal went through a restructuring process using a hybrid model, in order to standardize all international units without losing the autonomy of each country. It was modernized and technical developments were introduced without compromising the identity of the brand or the characteristics of each region.

30. Microsite

Winner
Vale

#ValeNoCírio

Agência 3
Vale has sponsored the Círio de Nazaré festival for more than 10 years, and it has now taken it beyond Belém, Pará, allowing people unable to attend it in person to participate virtually on a virtual chain. In all, 38 hours of coverage were transmitted live, watched by 16.7 million people. More than 160,000 people accessed the microsite, and nearly 22,000 messages were posted on the virtual chain.

31. Social Media

Winner
Ferrero Rocher

Ferrero Rocher, Enlighten Christmas

Havas
Using Ferrero’s Rocher SoMe, we had to stand out during Christmas (+1.1 million interactions goal). Through SoMe we found stories around Torre Latinaomericana involving Ferrero Rocher. We turned them into documentaries, posted and amplified on SoMe. +38 million people reached (+207% goal). FB community +70%. TW community +102%. #IluminemosLaNavidad: +5 million impressions, HT used +17,000 time.
Light

Geração Light, a generation of super-athletes

LLORENTE & CUENCA
The project was based on telling the stories of people who have benefited from the different projects sponsored by Light, mainly in the areas of sport and culture. It has a platform, a fan page and an Instagram profile to tell their stories and provide them with a voice.
Aruba Tourism Authority

Conoce Aruba (www.conocearuba.com)

Conocearuba.com was develop to increase the reach and to measure the communications impact based on the annual content marketing strategy of Aruba Tourism Authority (A.T.A) but also to measure the influencers’ work, A.T.A Latin America wanted the influencers to recommend different experiences letting them owned the content and recommendations because it was more credible.